Email Marketing & Campaigns

What You'll Learn

• Why email marketing outperforms every other digital channel for ROI
• How to grow an email list from zero
• How to write subject lines that get opened
• How to write newsletters people actually read
• How to plan and write a drip campaign (automated email sequence)
• How to A/B test your emails to improve performance over time

Your email list is the only audience you truly own. Social media platforms change their algorithms, shut down accounts, or lose users. Your email list is yours. This lesson teaches you how to build it and use it effectively.