Strategist

Ali's Curriculum

Business, Writing, Data, Marketing, Legal, Hiring, Websites

Ali's Curriculum

About Ali

Age: 20 Starting point: Familiar with ChatGPT, zero formal AI or business background Goal: Use AI as a practical business tool — for research, writing, data analysis, building an online presence, and running a more productive operation

Curriculum Philosophy

Every lesson is hands-on and immediately applicable. Ali should be able to finish a lesson and use what was covered the same day in a real business context. No theory for its own sake. No coding required. Just AI tools applied to real business problems.

Module Overview

Module	Lessons	Focus
AI for Business	4	Market research, business plans, documents, operations
AI for Writing	3	Emails, reports & proposals, presentations
AI for Data	3	Spreadsheets, data analysis, financial analysis
AI for Websites	3	Building sites, deployment, e-commerce & SEO
AI for Productivity	3	Task management, decision making, automation
AI for Hiring	2	Recruitment, team management, performance reviews
AI for Legal	2	Contracts, compliance, privacy, business law basics
AI for Marketing	3	Digital marketing, email campaigns, content strategy
AI for Customer Service	2	Customer communication, chatbots, automation

Total: 25 lessons

Module 1: AI for Business

Using AI as a business strategy and operations tool

Lesson 1 — Market Research with AI

content/ali/ai-for-business/01-market-research.md

Topics: Competitor analysis, market sizing (TAM/SAM/SOM), trend identification, customer personas, SWOT analysis with AI. Outcome: Complete market research for a real business idea.

Lesson 2 — Business Plans & Strategy

content/ali/ai-for-business/02-business-plans.md

Topics: Business plan structure, drafting each section with AI, executive summaries, mission/vision statements, financial projections, pitch deck outlines. Outcome: A full business plan first draft.

Lesson 3 — Business Documents with AI

content/ali/ai-for-business/03-business-documents.md

Topics: Service contracts, project proposals, Statements of Work (SOW), Memorandums of Understanding (MOU), professional invoices, legal language basics, reusable templates. Outcome: A complete document starter kit.

Lesson 4 — Business Structure & Operations

content/ali/ai-for-business/04-business-structure.md

Topics: Organizational charts, Standard Operating Procedures (SOPs), workflow documentation, process optimization with LEAN principles, employee handbooks, meeting agendas and minutes. Outcome: Operational documentation for a real or planned business.

Module 2: AI for Writing

Professional written communication powered by AI

Lesson 1 — Professional Emails & Communication

content/ali/ai-for-writing/01-professional-emails.md

Topics: Email anatomy, tone adjustment (formal/friendly/urgent/apologetic), common email types, follow-up sequences, cold outreach, rewriting bad emails. Outcome: A personal email template swipe file.

Lesson 2 — Reports & Proposals

content/ali/ai-for-writing/02-reports-and-proposals.md

Topics: Business report structure, writing each section with AI, project proposals (winning structure), case studies, data presentation in writing, adapting writing for different audiences. Outcome: A full report and a complete project proposal.

Lesson 3 — Presentations & Pitch Decks

content/ali/ai-for-writing/03-presentations.md

Topics: Presentation outlines, writing slide content, speaker notes, business storytelling, opening hooks, pitch deck structure slide-by-slide. Outcome: A complete pitch deck for a real business.

Module 3: AI for Data

Using AI to understand and work with business data

Lesson 1 — Spreadsheets with AI

content/ali/ai-for-data/01-spreadsheets-with-ai.md

Topics: Getting formulas from AI (VLOOKUP, IF, SUMIF, date formulas, text formulas), data cleaning, pivot tables, solving real spreadsheet problems. Outcome: A working business spreadsheet with AI-generated formulas.

Lesson 2 — Data Analysis & Insights

content/ali/ai-for-data/02-data-analysis.md

Topics: Uploading data to Claude, finding patterns and trends, identifying outliers, chart and visualization recommendations, making data-driven decisions, building a business dashboard. Outcome: A data insights report on real or generated business data.

Lesson 3 — Financial Analysis

content/ali/ai-for-data/03-financial-analysis.md

Topics: Reading and analyzing P&L statements, budget planning and tracking, revenue projections (3 scenarios), break-even analysis, key financial metrics (CAC, CLV, runway), basic financial modeling. Outcome: A 3-year financial model and a financial summary document.

Module 4: AI for Websites

Building and managing a professional online presence without coding

Lesson 1 — Building Websites with AI

content/ali/ai-for-websites/01-build-with-ai.md

Topics: v0.dev and Claude for website generation, anatomy of a landing page, writing effective website copy, iterating with follow-up prompts, no-code website creation. Outcome: A complete landing page built with AI.

Lesson 2 — Deploy & Manage Your Site

content/ali/ai-for-websites/02-deploy-and-manage.md

Topics: GitHub basics for non-coders, deploying with Vercel, custom domains, the update workflow (AI → GitHub → Vercel), adding features and fixing bugs. Outcome: A live website at a real URL (Vercel or custom domain).

Lesson 3 — E-commerce & Online Presence

content/ali/ai-for-websites/03-ecommerce-basics.md

Topics: E-commerce options (Shopify, WooCommerce, Stripe links, social commerce), product descriptions that sell, SEO basics with AI, Google Business Profile setup and optimization. Outcome: A complete online presence — website, store, SEO, and Google profile.

Module 5: AI for Productivity

Using AI to work smarter, decide better, and automate the rest

Lesson 1 — Task & Project Management

content/ali/ai-for-productivity/01-task-management.md

Topics: Project decomposition, Eisenhower Matrix, MoSCoW method, 1-3-5 rule, weekly planning, delegation frameworks, complete project planning process. Outcome: A full project plan and weekly planning system.

Lesson 2 — Decision Making with AI

content/ali/ai-for-productivity/02-decision-making.md

Topics: Pros/cons analysis with weighting, decision matrices, risk assessment framework, AI as devil's advocate, 10-10-10 framework, scenario planning, reversibility test. Outcome: A structured decision-making process for any major business choice.

Lesson 3 — Automation & AI Workflows

content/ali/ai-for-productivity/03-automation-and-workflows.md

Topics: Identifying automation candidates, Zapier basics, Make.com introduction, email automation sequences, building AI workflows (form → AI → email), full business automation audit. Outcome: At least 2 working automations and a 90-day automation roadmap.

Module 6: AI for Hiring

Recruiting the right people and managing teams effectively with AI

Lesson 1 — Recruitment & Hiring with AI

content/ali/ai-for-hiring/01-recruitment-with-ai.md

Topics: Writing job descriptions, screening criteria and rubrics, interview question generation (behavioral, situational, role-specific), candidate evaluation scorecards, drafting offer letters. Tools: Claude, ChatGPT, LinkedIn. Outcome: A complete hiring toolkit — job description, screening rubric, interview questions, evaluation scorecard, and offer letter template.

Lesson 2 — Team Management with AI

content/ali/ai-for-hiring/02-team-management.md

Topics: Performance review templates, 1-on-1 meeting agendas, team feedback frameworks (360-degree, upward, peer), onboarding checklists (30-60-90 day), training material and SOP creation. Outcome: A complete team management toolkit in Notion — performance template, 1-on-1 agenda, feedback surveys, onboarding checklist, and at least one SOP.

Module 7: AI for Legal

Understanding business law and compliance with AI as your research assistant

Note: All legal content in this module is for educational purposes. Always consult a qualified lawyer for actual legal decisions.

Lesson 1 — Understanding Contracts with AI

content/ali/ai-for-legal/01-contracts-and-documents.md

Topics: Using AI to read and explain legal documents in plain English (NDAs, employment contracts, lease agreements), identifying red flags and one-sided clauses, understanding legal terminology, creating basic contract templates, when to call a real lawyer. Outcome: A personal legal glossary and a folder of basic contract templates, with clear understanding of when professional review is required.

Lesson 2 — Compliance & Business Law Basics

content/ali/ai-for-legal/02-compliance-basics.md

Topics: Business registration research (mainland vs. free zone, UAE context), understanding license types and permits, creating privacy policies and terms of service with AI, GDPR and UAE PDPL data protection basics, building a compliance checklist, tax obligations overview. Outcome: A compliance folder with draft privacy policy, terms of service, data register, license tracker, and compliance checklist.

Module 8: AI for Marketing

Building a complete, AI-powered marketing operation

Lesson 1 — Digital Marketing with AI

content/ali/ai-for-marketing/01-digital-marketing.md

Topics: SEO keyword research (AI + Ubersuggest + Semrush free tier), meta descriptions and on-page optimization, Google Ads copy, social media ad creation (Instagram, TikTok), content optimization. Tools: Claude, ChatGPT, Copy.ai, Jasper, Semrush, Ubersuggest. Outcome: Keyword list, optimized landing page, Google Ads copy, and social media ad for one product or service.

Lesson 2 — Email Marketing & Campaigns

content/ali/ai-for-marketing/02-email-marketing.md

Topics: Email marketing fundamentals, growing a list with lead magnets, writing subject lines that get opened, newsletter structure and writing, drip campaign planning, writing automated welcome sequences, A/B testing subject lines. Tools: Mailchimp (free tier), Brevo, Claude. Outcome: Mailchimp account set up with an audience, welcome sequence loaded and live, A/B test run on a subject line.

Lesson 3 — Content Strategy with AI

content/ali/ai-for-marketing/03-content-strategy.md

Topics: Building a 30-day content calendar, blog post writing and SEO optimization, video script writing (short-form Reels/TikTok and long-form YouTube), repurposing one piece of content across platforms, analytics basics (Google Analytics, Instagram Insights, email metrics). Tools: Notion AI, Claude, ChatGPT, Gamma, Google Analytics. Outcome: A 30-day content calendar, one full blog post repurposed across three formats, Google Analytics installed.

Module 9: AI for Customer Service

Handling customers professionally at any volume, with smart automation

Lesson 1 — Customer Communication with AI

content/ali/ai-for-customer-service/01-customer-communication.md

Topics: Writing professional responses (email, WhatsApp, DM), handling complaints constructively, responding to negative online reviews, FAQ generation, building a 10-template response library, tone adjustment (empathetic, formal, firm, concise). Tools: Claude, ChatGPT, Notion. Outcome: A customer response template library (8–10 templates), FAQ (10 questions), and a one-page customer communication guide.

Lesson 2 — Chatbots & Customer Automation

content/ali/ai-for-customer-service/02-chatbots-and-automation.md

Topics: How chatbots work and when to use them, setting up Zapier automations (form → email, order → confirmation), building a knowledge base in Notion, designing chatbot conversation flows, setting up live chat and a basic chatbot with Tidio, WhatsApp Business auto-replies, Instagram DM automation with ManyChat. Outcome: WhatsApp Business auto-replies configured, one Zapier automation live, Tidio chatbot with at least one flow active, Notion knowledge base complete.

Completion Milestones

By the end of each module, Ali will have:

After Module 1: A complete business plan, document starter kit, and operational system for a real or planned business.

After Module 2: Professional writing templates for every major business communication type.

After Module 3: The ability to analyze any financial or business dataset and make data-driven decisions.

After Module 4: A live website with e-commerce capability, SEO foundation, and Google Business Profile.

After Module 5: A productivity system, decision-making framework, and automation pipeline running in the background.

After Module 6: A complete hiring and team management system — from job posting to performance reviews.

After Module 7: A working understanding of key business legal documents and compliance requirements, with a library of templates.

After Module 8: A full marketing operation — digital ads, email sequences, and a content calendar running consistently.

After Module 9: A professional customer service system with response templates, a knowledge base, a live chatbot, and key automations in place.

After all 9 modules: Ali operates like a one-person business team with AI — handling research, writing, data, web presence, operations, hiring, legal foundations, marketing, and customer service.

Recommended Learning Pace

Schedule	Duration
1 lesson/week	~4 months
2 lessons/week	~2 months
Intensive (daily)	~3 weeks

Each lesson includes exercises to complete during the session and homework to apply the concepts to a real business context.